At Nike, the desire to be the best is a journey, not a destination – better is always temporary.

Phaidon commemorates the company's influence with Nike: Better is Temporary, a landmark publication that charts Nike's transformation from rebellious upstart to global phenomenon.

This immersive visual survey offers an unprecedented, behind-the-scenes exploration into Nike's ethos-driven design formula, placing industry-defining innovations and globally recognized products alongside previously unpublished designs, prototypes, insider stories, and more.

Beginning with "Breaking2," an introduction detailing Nike's 2017 attempt to facilitate a sub-two-hour marathon, the book lays out in five thematic chapters Nike's focus on performance, brand expression, collaboration, inclusive design, and sustainability.

The book's extraordinary design also nods to its contents. The striking cover features overlapping silkscreened layers of Nike's proprietary Volt yellow and Hyperpunch pink colors overlaying an image of world-champion marathoner Eliud Kipchoge printed in a half-tone dot pattern. The book's spine, visible through the clear jacket, showcases a series of colored tabs that extend from its interior pages and which are referenced in the book's bonus chapter, "Crafting Color."

Combining 500 color illustrations with stories, insights, knowledge, passion, and history shared by Nike's remarkable team, Nike: Better is Temporary will serve as a manual of innovation and inspiration for generations to come.

Experience the NIKE Better is Temporary book at City Mall, the heart of shopping in Madrid. This book offers a deep dive into Nike's innovative design philosophy and history, making it a must-read for enthusiasts. Priced at just $29.99, this book showcases Nike's journey and creative processes. A bestseller in Madrid, it's perfect for anyone looking to understand the brand's impact on sports and culture. Visit us for exclusive offers and to pick up your copy today!
In-depth look at Nike's design philosophy
Perfect for sports and design enthusiasts
Available for pickup at City Mall, Madrid
Regularly updated inventory with the latest trends
Staff pick for those interested in innovation

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