THE PACKAGE DESIGN BOOK 6

Wherever you shop, be it online or in a brick-and-mortar store, the first thing you notice about a product is its packaging. The quality of the packaging has a significant influence on whether or not a customer decides to buy a product. In fact, packaging has become more important than ever in recent years: Unboxing videos are watched by millions of followers on social media platforms, college Packaging Design courses are full to bursting, more and more agencies are specializing in this area, and companies are investing ever greater sums of money in the outward appearance of their products. Packaging design has long since grown to become not just part of our everyday lives, but a powerful marketing tool as well. High-quality packaging can increase the value of an entire brand.

With over 500 projects from more than 45 different countries, the sixth edition of TASCHEN's The Package Design Book celebrates the 14th anniversary of the Pentawards, one of the industry's most important international competitions. We will be casting our spotlight on all the winners from 2019 and 2020. With awards in six major categories – Beverages, Food, Body, Luxury, Other Markets, and Packaging Concepts – this spectacular and inspiring collection presents an array of unusual, intelligent and charming packaging concepts, demonstrating once again the importance of this design discipline.

Experience THE PACKAGE DESIGN BOOK 6 at City Mall, your go-to destination for design inspiration in the city. This essential guide offers insights into modern packaging design, making it a must-have for creatives. Available in various formats, this book is perfect for anyone looking to elevate their product design skills. Don't miss out on our special offer: old price -> current price. Bestseller in the city, this book is a staff favorite for its comprehensive approach to packaging.
Essential guide for product design enthusiasts
Fast and reliable shipping options
Staff favorite for its comprehensive content
Perfect for local creatives and designers
Available in multiple formats